Wealthways | Lisa Smith

Lisa Smith, founder & CEO of Minneapolis-based strategic marketing communications firm SMITH Company, joins the show to discuss her personal journey to launching her organization, the innate importance of storytelling, marketing trends in a COVID world, the components of a strong personal brand, and more.

In her second episode, Lisa picks up where she left off, sharing the advice she wishes she could give her younger self, discussing how she decided the time was right to launch her business, and offering some words of wisdom to aspiring female entrepreneurs, as well as touching on how she maintains her positivity, the roles mentors have played in her life, and how she supports non-profits that are meaningful to her. 

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