Higgins Pens Article for Wisconsin Bankers Association


February 9, 2021 – From the Fields: What's Your Worth? Adding Value as Ag Lenders
Source: WBA

This week, Lisa Higgins wrote an article for the Wisconsin Bankers Association entitled, “From the Fields: What’s Your Worth? Adding Value as Ag Lenders,” speaking directly to how she and her industry colleagues can best be of service to customers. The piece, which the WBA emailed to recipients of its monthly Ag News Updates, can be read here

“You are worth a lot when you have your customer’s best interests at heart. It will show by your actions and you will build trust. Do not forget the influence you have in your relationships with your customers. They value your opinion and appreciate the efforts to understand their operations. Keep finding ways to add value and be impactful in your connections. The relationships with your customers, and your worth, will grow with the effort you put in.”

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